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Affiliate Program Management is a full-time endeavor that requires a team of experts to be held responsible for your Affiliate Program. Ultimately, the decision between outsourcing an Affiliate Manager versus hiring one in-house requires little deliberation for most Internet companies. Businesses will begin to outsource these non-critical functions simply because they are unable to locate and afford the specialized skills needed to properly manage an Affiliate Program in-house.

The financial costs of outsourcing an Affiliate Manager are modest compared with the value derived from an expert. For instance, the realization that Affiliate Marketing operates on the 95/5 rule (95% of activity is generated by 5% of the Affiliates) will result in the creation of specialized Affiliate Solution Providers that cater more to Super Affiliate Recruiting. There are several benefits of outsourcing your Affiliate Program Management requirements:

  • Quick Time To Market - Avoid the time associated with having to search, recruit, and train an Affiliate Manager.


  • Ease Of Implementation - No need to spend countless hours and thousands of dollars learning Affiliate Marketing.


  • Comprehensive Service Offering - A team of experts will provide a completely customized, sophisticated Affiliate Program Management strategy at all stages.


  • Eliminates Hiring, Training, and Turnover Costs - No need to pay employee benefits such as medical, dental, social insurance, and other fees.


  • Structured Methodology For Delivering Services - An established, repeatable process for effectively planning, implementing, and managing a pay-for-performance ad campaign.


  • Ability To Outsource Total Program Or Any Single Aspect - Continuous access to the latest Affiliate Marketing strategies and technologies without the need to develop and maintain additional IT infrastructure.

    According to Affiliate Metrix, 64% of Affiliate Programs are willing to pay Affiliate Solution Providers for additional marketing services such as matching Super Affiliates with Merchants. In today's climate, Outsourced Affiliate Program Management is a much-needed vehicle for creating more accountable, measurable advertising. What's important here is to hire a person or firm that has Internet Marketing experience and Affiliate Marketing skills.

    Whether you have an existing Affiliate Program or are planning to launch one, an Affiliate Manager recruits, manages, and trains your Affiliate partners. In addition, an Affiliate Manager should handle all of the collection and processing required to ensure fair and timely payment to your Affiliates, and all of the administration and verification necessary to ensure qualified sales and leads. By outsourcing these duties, you can focus on your core business while your Affiliate Manager provides expert assistance in the implementation, promotion, and management of your Affiliate Program.

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